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These kinds of reports can be prepared through small quantitative research projects or desk researches and estimate the market size. There is a variety of market estimation methods. Some methods provide simple estimations. They don’t need much time and money. But some methods can estimate market size in regard of different customers' type with small errors. Through these methods market segmentation and calculation of each segment would be possible. Totally estimation and calculation of market size is one of the most important indexes for marketing manager's decision making especially in time of making a decision about entering a new market. All in all these reports include following information: • Market size • A especial product or good consumption rate in regard of different groups of customers • Import and export rate of a product • Consumption rate in regard of age groups, SECs, gender and … • Calculation of penetration (percentage of people who use a special product) Marketing research in iran iraniu http://iraniu.com

Go To Market Planning is a combination of marketing research methods and strategy codification in order to enter new markets. New markets can be regional markets or new products categories. So complete information about the desired market is needed which requires research projects and market study. In the second step the company's ability and Strengths and weaknesses are going to be studied and based on those probable competitive advantages in the target market is recognized. In the next step, there would be an effort to correlate the competitive advantages and target market's capacities. Finally based on this adaptation, market entry planning takes place and key people who has the ability to helping the company through the way, are selected. Also probable distribution channels, marketing and advertisement methods, product mix and price becomes clear which all of these factors lead to a comprehensive plan to enter the market. So briefly "Go to Market Planning" is: • Comprehensive Market Study (Target Market) • Internal diagnostics • Conducting Strategy • Partner evaluation Marketing research in iran iraniu http://iraniu.com

These kinds of reports can be prepared through small quantitative research projects or desk researches and study the market share of different brands of the market and shows the competitive condition of the market. These projects can be done in short time and by low cost and give a total view of different products or services' market. Usually these kinds of reports are done periodically so the marketing managers can evaluate their total performance which is mostly measured through market share index. All in all these reports include following information: • Market's competitive condition is studied • New competitors entrance evaluation • Observe competitors' performance • Shows each brand's position in comparison with other brands Marketing research in iran iraniu http://iraniu.com

Most companies have plans to grow their business and increase sales and profits. However, there are certain methods companies must use for implementing a growth strategy. Growth strategy is a long-term approach which are implemented by companies to expand their business depend on financial capabilities, competition level and SWOT analysis. The main Growth Strategies include as below: Market Penetration Market penetration strategy is used when we want to expand existing products within the same market. In other words, increasing marketing performance with current products or services in the market they are already operating in. One of the best solutions for doing this is incensement of market share by decreasing the prices or other methods. Market Expansion A market expansion growth strategy, often called market development, entails expanding into a new market using current products or services. There several reasons why a company may consider a market expansion strategy. First, the competition may be such that there is no room for growth within the current market. If a business does not find new markets for its products, it cannot increase sales or profits. [/url] Marketing research in iran iraniu\ http://iraniu.com