Competitive Market Share Analysis

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These kinds of reports can be prepared through small quantitative research projects or desk researches and study the market share of different brands of the market and shows the competitive condition of the market. These projects can be done in short time and by low cost and give a total view of different products or services' market. Usually these kinds of reports are done periodically so the marketing managers can evaluate their total performance which is mostly measured through market share index. All in all these reports include following information:

 

• Market's competitive condition is studied

• New competitors entrance evaluation

• Observe competitors' performance

• Shows each brand's position in comparison with other brands

 

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